Resume

Diane Streleckis

Content Strategist, Communication Advisor, Writer, and Editor

About

Diane is a content strategist, communication advisor, writer, and editor with more than 25 years of experience. She develops, writes, and executes complex, multi-channel marketing communication strategies for business-to-business and business-to-customer audiences.

She’s written every type of content out there: social media, videos, podcasts, blogs, news articles, sales and proposal materials, emails, presentations, and even full-blown white papers. Her breadth of writing and editing experience enable her to develop comprehensive content strategies, applying the right messages to the right formats and channels to get results.

Diane is committed to keep getting better at communicating with audiences. That’s why she’s currently pursuing a Master of Science degree in Strategic and Digital Communication at Drexel University.

Experience

American Century Investments

Product Marketing Content Strategist

Create and deliver marketing campaigns centered on clients’ top-of-mind topics/themes. Research client needs, build content strategies connecting products and services to needs, write/edit content using SEO principles, and train internal staff on how to use thematic content to build business.

KPMG

Proposal Content Strategist

Planned and wrote proposals and templates on complex tax and financial topics. Advised practice leadership on content messaging, proposal successes, and staff professional-development opportunities. Results included saving tax professionals’ time, delivering more relevant materials to clients, and increased win rate.

Janney Montgomery Scott

Content Strategist

Developed and executed multi-channel content marketing campaigns to support advisors’ ability to retain and attract clients. Plotted editorial calendars based on business goals. Managed content freshness to keep materials current and in compliance. Wrote and edited content using SEO principles. Measured and reported on engagement/sales results for campaigns. Results included increased advisor use of marketing materials.

Vanguard

Internal Communication Consultant, Senior Writer

Developed and executed multi-channel communication plans. Wrote/edited content including interviews, feature stories, scripts, presentations, and social media.

Contact

Reach out to Diane at:

dhstrel@gmail.com
+1 610-955-6121